The New Look

Allyson Chard, our managing director, began a conversation with the Design Lab at Brigham Young University. Each year, they take on an organization and develop a brand identity through graphic design. In October 2017, we learned that they wanted to work with us to rebrand the Mormon Arts Center. Allyson's background is in advertising, and she spearheaded the relationship, which included preparing an extensive Creative Brief on the Center. She met with the students and Doug Dearden, the class advisor on next steps.